Privacy policy

This Privacy Policy explains how Not Your Size (“NYS”) collects, uses, and shares your personal information when you visit or make a purchase through our website (the “Site”).

1. Information We Collect

Device Information

When you visit our Site, we automatically collect details about your device, such as your web browser, IP address, time zone, and some cookies stored on your device.
As you browse, we also track information about the pages or products you view, the websites or search terms that referred you to our Site, and how you interact with it.
We call this data “Device Information.”

We gather Device Information using the following tools:

Cookies: Small data files placed on your device that often include an anonymous unique identifier. To learn more about cookies or how to disable them, visit www.allaboutcookies.org.
Log Files: These record actions on the Site and collect data such as your IP address, browser type, internet service provider, referring/exit pages, and timestamps.
Web Beacons / Tags / Pixels: Electronic files that help us understand how you navigate and engage with our Site.

Order Information

When you make or attempt to purchase through the Site, we collect certain details such as your name, billing and shipping addresses, payment details (including credit card numbers), email address, and phone number.
This is referred to as “Order Information.”

Whenever we mention “Personal Information” in this policy, we’re referring to both Device Information and Order Information.

2. How We Use Your Personal Information

We use the information we collect to:

Process and fulfil orders (including payment processing, shipping, and sending invoices or confirmations).
Communicate with you regarding your orders or inquiries.
Screen orders for potential fraud or risk.
Deliver marketing updates or product information if you’ve opted to receive them.

We also use Device Information to help us detect fraud (especially by checking IP addresses) and to optimise and improve our Site’s performance — for example, by analysing browsing behaviour or tracking the success of marketing campaigns.

3. Sharing Your Personal Information

We share your Personal Information with third-party partners to help us operate our business, as described above.
For instance:

We use Shopify to power our online store. You can read Shopify’s privacy policy here: https://www.shopify.com/legal/privacy.
We use Google Analytics to understand how customers use our Site. Learn more here: https://www.google.com/intl/en/policies/privacy/, and opt out here: https://tools.google.com/dlpage/gaoptout.

We may also share your information if required to comply with laws, respond to legal requests (such as subpoenas or warrants), or protect NYS’s rights and property.

4. Targeted Advertising

We may use your information to show you ads or marketing messages we believe are relevant to you.
For more details about how targeted advertising works, visit the Network Advertising Initiative’s guide.

You can opt out of personalised advertising via:

Or you can manage your preferences across several networks through the Digital Advertising Alliance opt-out portal.

5. Do Not Track

Please note that NYS does not alter its data collection or usage practices when a “Do Not Track” signal is received from your browser.

6. Your Rights

If you’re a resident of the European Union (EU), you have the right to:

Access the personal data we hold about you.
Request corrections, updates, or deletion of your personal data.

To exercise these rights, please contact us using the information below.

We process your data to fulfil our contractual obligations (for example, completing orders made through the Site) or to pursue legitimate business interests as outlined in this policy.
Please note that your information may be transferred outside of Europe, including to Canada and the United States.